The holiday season is a crucial time for small businesses. According to the National Retail Federation, Americans spent an average of $876.32 on gifts last year during the holidays. This number is only expected to go up. With so much money up for grabs, it is essential for small business owners to have a plan for navigating the holiday season successfully. Here are a few tips from the Saraland Chamber of Commerce on how to do just that.
One of the best ways to attract holiday shoppers is to make your storefront look festive and inviting. By stringing up some holiday lights, putting out a seasonal display, or even just adding a wreath to your door, you can signal to potential customers that your shop is ready for the holidays.
The holidays are also a busy time for retailers, which means you may need to hire some additional help to keep things running smoothly. If you're not sure where to start, try reaching out to local college campuses or job centers. There are often students who are looking for part-time work during their winter break, and they can be a great addition to your team.
Your marketing strategy also needs to be tweaked for the holiday season. In addition to your regular ads, consider creating some special holiday-themed promotions or discounts. You could also send out holiday cards or e-cards to your loyal customers letting them know about any special deals you'll be offering. And don't forget about social media! Posting festive content on your platforms is a great way to stay top-of-mind with potential shoppers.
If you have a lot of products or services, it can be helpful to create a gift guide for your customers. This way, they can easily find something that their loved ones will appreciate. PDFs are easy to share online, making them useful for holiday marketing. If you can’t create a PDF on your desktop, here's a free tool that will do it for you. Then you can promote your gift guide on social media, in emails, or even in physical form if you have a brick-and-mortar location.
Nothing puts a damper on the holidays quite like being sold out of popular items. To avoid this problem, make sure you're stocked up on all of your bestselling products well before December hits. You may even want to order extra inventory just in case you get a sudden influx of shoppers. The last thing you want is empty shelves!
Christmas is the season of giving, so why not give back to your community? There are numerous ways to do this, such as hosting a food drive at your store or donating a portion of your proceeds to charity. Not only will this make you feel good, but it will also make your business look more appealing to potential customers who are looking to support ethical brands this holiday season.
Last-minute shoppers are inevitable during the holidays—but that doesn't mean they're impossible to win over. By having plenty of stocking stuffers on hand (think small items like pens, notebooks, or keychains) and offering express shipping for those who wait until the last minute, you can make sure these procrastinators still have a positive experience at your store—and maybe even become returning customers as a result.
With these tips in mind, you'll be well on your way to having a successful holiday season! Just remember to focus on making things beautiful, easy, and fun for your customers—and you'll be sure to see plenty of sales come December 25th (and beyond).